The Kent Food App was officially launched on the 5th March by Why Farming Matters in Kent.

The concept for this innovative scheme was developed to satisfy the needs of the increasing number of people enquiring about local food.  The app is available for iOS platforms; iphone, ipad and ipad mini.

Ether Creative Ltd has been involved with the wider Why Farming Matters in Kent campaign since June 2010.  The young team at the Maidstone based company built the campaign’s website, mobile optimised site and project managed their presence at the 2010, 2011 and 2012 Kent County Show.

The Kent Food App is FREE to download and the well-designed interface makes using the app to find local food easy.  The producer research was completed by a part-time school student, the design by a 23 year old post graduate and actually built by James Edmonston aged 17 who started with Ether Creative as a trainee straight from school.

Gill Collins, Director said “building for new technologies is something that young people take in their stride, apps have really only become accessible in the past two years and the young team at Ether are completely at home with the concept and language to build apps for mobile devices.”

Ether Creative Ltd began in January 2010 and quickly started a training program for young people, which successfully employed a young person formally on Job Seekers, two school leavers and the latest employee joined as part of a Government apprenticeship scheme.

The Kent Food App features four main headings; Find Food, Buy Food, Eat Food and Cook Food.  Within the four main functions, producers have been split into seven useful categories; Baked Goods, Condiments & Preserves, Confectionary, Dairy, Drinks, Fruit & Veg and Meat & Fish.  Each listing has an interactive map, email function, telephone prompt, view website within the app, description and image.  The app is also building a library of recipes using local produce.